Last updated: 16 October 2026
1. Who We Are
PickanCart (https://pickancart.com) is operated by Primefield Trading Ltd, a private limited company registered in England & Wales.
- Company No.: 17416356
- Registered Office: Office 20602, 182-184 High Street North, East Ham, London, E6 2JA, UK
- Email: hello@pickancart.com
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Primefield Trading Ltd is the “data controller” of your personal data. We are committed to protecting your privacy and handling your data transparently.
2. Information We Collect
When you visit our website, place an order, create an account or contact us, we may collect:
- Identity and contact details: your name, billing and delivery address, email address and phone number.
- Order details: the products you buy, order history, and records of refunds or returns.
- Account details: your login information, if you create an account.
- Communications: messages you send us by email, WhatsApp or our contact form.
- Payment information: payments are processed securely by Stripe, PayPal or other payment providers. We do not receive or store your full card details.
- Technical data: IP address, browser type, device information, pages viewed and how you use our site, collected through cookies and similar technologies.
3. How We Use Your Information
- To process and deliver your orders, and to send order confirmations and updates.
- To provide customer support and handle returns, refunds and complaints.
- To send you marketing emails or offers, only if you have chosen to receive them. You can unsubscribe at any time.
- To prevent fraud and keep our website secure.
- To improve our website, products and advertising.
- To meet our legal, tax and accounting obligations.
4. Our Legal Bases for Using Your Data
- Contract: to take and deliver your order.
- Legitimate interests: to run, secure and improve our business and to understand how our site is used.
- Consent: for marketing emails and for non-essential cookies (such as analytics and advertising cookies).
- Legal obligation: to keep financial and tax records as required by law.
5. Who We Share Your Data With
We do not sell your personal data. We share it only with trusted third parties who help us run our business, and only as far as needed:
- Suppliers and fulfilment partners: to pack and ship your order, we share your name, delivery address and contact details with the supplier or warehouse that fulfils it.
- Couriers and delivery partners: to deliver your parcel.
- Payment providers: such as Stripe and PayPal, to process your payment.
- Website, hosting and email providers: to host our website, send emails and keep our systems running.
- Analytics and advertising providers: such as Google and Meta, but only where you have accepted the relevant cookies.
- Authorities and professional advisers: where the law requires, or to protect our legal rights.
6. Transfers Outside the UK
Our website is hosted on servers in the UK. However, some of our suppliers, payment providers and service providers, and members of our team, may process data outside the UK. Where this happens, we take steps to make sure your data stays protected in line with UK data protection law.
7. Cookies
Our website uses cookies and similar technologies.
- Essential cookies keep the site working (for example, your shopping bag and checkout). These do not need your consent.
- Analytics cookies help us understand how visitors use the site.
- Advertising cookies help us measure and show relevant ads.
We only use analytics and advertising cookies if you accept them through our cookie banner. You can change your choice at any time, and you can also manage or delete cookies in your browser settings. Blocking some cookies may affect how the site works.
8. How Long We Keep Your Data
- Order and invoice records: up to 6 years, to meet tax and accounting requirements.
- Account details: for as long as your account is active. You can ask us to delete it at any time.
- Customer support messages: up to 2 years after the last contact.
- Marketing data: until you unsubscribe or withdraw consent.
When we no longer need your data, we delete or anonymise it.
9. How We Protect Your Data
Our website uses HTTPS encryption, payments are handled by secure third-party providers, and access to personal data is limited to people who need it to do their jobs. No online system is completely risk-free, but we take reasonable steps to keep your data safe.
10. Your Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you.
- Correct data that is wrong or incomplete.
- Erase your data, in certain circumstances.
- Restrict or object to how we use your data, including for direct marketing.
- Data portability: receive your data in a commonly used format.
- Withdraw consent at any time, where we rely on your consent.
To use any of these rights, email hello@pickancart.com. We will usually reply within one month. We may need to confirm your identity first.
If you are unhappy with how we handle your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
11. Children
Our website is not intended for anyone under 18, and we do not knowingly collect data from children.
12. Links to Other Websites
Our site may link to other websites (for example, social media). We are not responsible for their privacy practices, so please read their policies.
13. Changes to This Policy
We may update this policy from time to time. The latest version will always be on this page, with the “Last updated” date at the top.
14. Contact Us
Primefield Trading Ltd (trading as PickanCart)
Email: hello@pickancart.com
Website: https://pickancart.com
Registered Office: Office 20602, 182-184 High Street North, East Ham, London, E6 2JA, UK